Learn more about how to price your shipping competitively. To help boost your conversion rate, consider offering free shipping. High shipping costs compared to the item price can make shoppers less likely to open up their wallets. Shipping price is another one of the top things shoppers look at when deciding whether to buy. Learn more about the essential shots to include in your product photos. Make sure you’re using all 10 photos to show off how amazing your item is from every angle. Online shoppers can’t hold or touch your item, so they rely on your photos to help them decide whether or not to make a purchase. In your listing, be sure to highlight the features that make your item worth the cost. Maybe your item has higher-quality materials, better craftsmanship, or a unique design. That doesn’t mean your item needs to be the cheapest option. Do some research to see what similar items are selling for and make sure your price feels competitive while still being profitable for you. To increase your chances of turning those views into sales, ask yourself these four questions: Is the price competitive?Īs you might expect, price is one of the most important factors for shoppers when they’re deciding to make a purchase. Making the saleĪdvertising will bring more visitors to your shop, but once they're there, it’s up to your listings to help you get those cha-chings. Shoppers who are searching for a specific item will be disappointed if they click your ad and discover that the item that’s for sale doesn’t match their expectations. Make sure that your title and thumbnail photo accurately describe the item that you’re selling, including the variations you offer. It’s also recommended to avoid cluttered backgrounds or added borders that can distract from the item itself. Advertising platforms typically prohibit watermarks or other promotional text on images. When it comes to your photos, make sure your product is the star, not your logo. Watch out for watermarks and distractions. Remove any items that may violate Etsy’s policies, including prohibited items or items that might use someone else’s intellectual property. Most advertising platforms, including Google, Pinterest, Facebook, and Instagram, have strict policies about what you can promote, so make sure your listings sparkle. (For example, “Women’s red silk floral blouse” is much clearer than “Women’s blouse, red blouse, floral blouse, silk blouse, women’s clothing, girlfriend gift, red shirt.”) You should also avoid using all uppercase letters in titles. Make sure your title is succinct-ideally 40 characters or less-and leads with your most relevant keywords. Keep titles short and sweet.īrief, clear listing titles are preferable over a long, confusing jumble of keywords, because it helps shoppers understand exactly what you’re selling. Here are a few best practices for optimizing your listings for advertising, both on and off Etsy. But before you start advertising, make sure your listings are looking spiffy and ready for their moment in the spotlight. You’ve got some amazing products, and it’s time more people knew about them! Advertising can be an effective and affordable way to get the word out, find new customers, and make more sales.
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